The Shop at Magnolia Pier is your one-stop destination for all your fishing needs. Whether you need rod rentals, fresh bait, or tackle, we have everything you need for a successful day on the pier.
Located at the City of Long Beach's Recreation Center, Magnolia Pier offers access to some of the best fishing spots in Reynolds Channel. As a major migration route for a variety of species, Reynolds Channel is home to bass, blues, weakfish, fluke, black seabass, blowfish, and herring at different times of the year.
What We Offer:
Rod Sales & Rentals – Purchase or rent high-quality fishing rods for your trip.
Custom Rigs – Get expertly crafted rigs tailored for local fishing conditions.
Live Bait & Frozen Bait – Fresh bait options to attract the best catches.
Wholesale & Custom Bait Orders – Supplying commercial and tournament fishermen with live and frozen bait. (Full list of available bait upon request.)
Let me know if you want to add more details or a specific bait list!
Super friendly and knowledgeable staff! Justin was so patient in explaining and recommending items to us, as we are beginners who didn't know much about fishing. The baits are super fresh too" Alexander A.
Magnolia Pier Fishing Club
Become a club member, joining the has many benefits including members only fishing tournaments, discounts on lessons, camps, and much more.
